On December 2, the 120th anniversary event of El Cronómetro was held at Casa Guardiola. This unique company, founded in 1901, has a family tradition that goes back six generations.

The evening was enlivened with several live music concerts among which we highlight a Jazz singer, a Zambomba de Jerez and a string quartet concert with a wide repertoire of classical music.

This dynamic space was complemented by a varied gastronomic and entertainment experience. Eaters was the company in charge of the gastronomic event, and provided the guests with different stands and experience bars, such as show cooking, buffet experience or appetizers on tables.

A real tasting experience!

Among those present we had the presence of customers of the company, national directors of the most representative brands of fine watchmaking, as well as relevant figures of the moment from all sectors of today’s society.

As a special moment of the evening, a short film produced and directed by the filmmaker Álvaro Aguado was shown, with the support of important sponsors such as Crustum or Juan Foronda, who did not hesitate to participate selflessly in this disturbing work where father and son honor each other through the temporary corridors of a series of colorful characters that coincide in the surroundings of the prestigious watchmaker’s shop.

The plot of the aforementioned short film entitled ‘La herencia que perdura’ (The heritage that lasts) shows how the father-son relationship in the family business transmits the philosophy of the creator over the years, adding the good work and innovation that make it avant-garde, singular and unique.

The growth and prosperity of El Cronómetro has been reflected in the design of its new contemporary projects.

Its new spaces are composed of an exquisite combination of tradition, elegance and innovation that have been the protagonists of the change and transformation of this century-old company.

El Cronómetro has also joined the digital transformation, with the opening of its online store with the main objective of expanding its presence throughout the national territory.