JEWELRY AND LUXURY WATCHES SINCE 1901
At El Cronómetro, we pride ourselves on our history and experience in the world of fine watchmaking and luxury jewelry. Since 1901, we have been synonymous with quality and sophistication, catering to discerning customers seeking exceptional timepieces or jewelry.
With a catalog that includes more than 30 brands, we guarantee an unparalleled shopping experience both in our 4 physical and online stores.
DISCOVER THE BEST IN FINE WATCHMAKING
OUR HISTORY
Master watchmakers since 1901
Our unique establishments are an obligatory reference of the traditional Sevillian physiognomy. Founded in 1901, it has a family tradition that goes back six generations. The company’s history began in the Levantine region of Spain. The main office was located in Gandía and there was a branch in Alcoy. The grandfather of the current owners of El Cronómetro came to Seville for various reasons and got one of the best commercial enclaves in the city, currently the headquarters of the watchmaker’s shop.
The Sanchís family, owner of the company, was concerned from the very beginning to maintain the initial image of the premises. Since 1901 the appearance of the premises has not changed much, initially there was only one clock on the facade, now it has six.
El Cronómetro also has an industrial watchmaking department where it has contributed to the design of the construction of the Monumental Water Clock, installed in the lake of La Isla de la Cartuja, or the restoration of the clock that has guided the prayers of the monks who lived in the Monastery of La Cartuja since the 18th century.
In short, El Cronómetro is one of the most traditional establishments in Seville. It has antique and unique pieces that will soon be part of the museum that the store will house with the pieces rescued from the wonderful collection of watches owned by its founder.
Among its clientele are the most select families of Andalusia and members of the Royal Family.
El Cronómetro is Official Retailer of luxury brands such a Rolex, Tudor, Jaeger Le-Coultre, Panerai, Breitling, Longines…
Blog
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Neguri Rolex Trophy 2025
On June 26th we had the privilege of participating, as Official Rolex Retailer, in a new edition of a Rolex Trophy, held in the incomparable setting of the Real…
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Tudor x El Cronómetro: luxury Watches and Formula 1
Last June 18 we lived an unforgettable meeting with Tudor in El Cronómetro, where we presented in preview its new products for 2025 and their relationship with the world…
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Masterclass + Test Drive with Porsche Sevilla and Panerai
On March 20, in collaboration with Porsche Sevilla and in partnership with Panerai, we had the pleasure of hosting an exceptional event for an exclusive group of clients and…
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Magazine Nº6 El Cronómetro
As every year, El Cronómetro offers you a new issue of its official magazine, where you can find all the news and information about Seville and our brands.
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Manufacture Event: Frederique Constant and El Cronómetro
Last Wednesday, July 3rd, we had the honor of organizing an event with Frederique Constant on the terrace of the Hotel EME, overlooking the cathedral of Seville. It was…
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Jaeger-LeCoultre and El Cronómetro at the Excellence Forum
In an event that underlines the commitment to quality and sophistication, the prestigious watch brand Jaeger-LeCoultre and El Cronómetro participated in the Excellence Forum organized by Gentleman magazine. This…
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II Social League Tournament El Cronómetro
Last Saturday, September 16, the Real Club Pineda Sevilla was the setting for the II El Cronómetro Social League Tournament. More than 100 players attended this event that unites…
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Magazine Nº5 El Cronómetro
As every year, El Cronómetro offers you a new issue of its official magazine, where you can find all the news and information about our brands.
El Cronómetro has been an Official Retailer of fine watchmaking since 1901
Since its founding in 1901, El Cronómetro has excelled in satisfying the needs of those passionate about fine jewelry and luxury watches from Seville to all of Spain, maintaining a tradition of watchmaking excellence for more than a century.
As an Official Rolex Retailer, El Cronómetro is a reference in the luxury watch industry. We are also proud to manage the only external boutique of the brand in Spain for Jaeger-LeCoultre watches and Panerai watches.
In our 4 stores in Seville, our customers have access to an exclusive selection of the best luxury watch brands: Rolex, Tudor, Jaeger-LeCoultre, Panerai, IWC Schaffhausen, Breitling, Chanel, Longines and a wide selection of more than 20 brands of fine watchmaking. We have classic and iconic collections, such as Rolex Submariner, Tudor Pelagos o Reverso de Jaeger-LeCoultre. You will also find innovative and modern designs from leading brands such as Chanel, Bell & Ross, Grand Seiko or Mühle Glashütte, presenting the best of Swiss, German and Japanese watchmaking.
Our team of sales advisors is trained and educated to stay at the forefront of innovation in fine watchmaking, ensuring that our customers are informed about the latest collections and most exclusive timepieces.
We understand the importance of a quality watch services for the care of your luxury watch. That is why, since 1970, we are an official Rolex technical service, the oldest in Andalusia, able to take care of watch repairs of other brands such as Omega, Cartier, Hublot, Tag Heuer, Breitling, Longines and the entire Swatch group.
We invite you to explore our collections of jewelry and luxury watches in our boutiques.
You can book an cita previa aquí, or by calling 954 22 50 28. Our team of advisors will be pleased to answer all your questions and concerns.