Oyster Perpetual Day-Date
The materialization of an ideal
When midnight strikes, the Oyster Perpetual Day-Date creates a bridge between the past and the future, between what has been achieved and what remains to be lived. Since 1956, it has been bearing witness to the great moments of history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.
Day-Date speaks the wearer’s language
Although the days are the same in any part of the world, they are written differently depending on the language. The Day-Date expresses the wearer’s cultural identity using most writing systems: Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa. Available in 26 languages, it is truly an international, universal and personal watch.
The midnight miracle: an ideal of precision
When midnight arrives, the date and day change simultaneously in their respective dial windows. This watchmaking feat, the “midnight miracle”, is based on a disk mechanism. It is the result of many years of research: from 1950 to 1955 Rolex registered four patents for watches with day and date displays.
Today, the Day Date is equipped with caliber 3255, a new generation movement, entirely developed and manufactured by Rolex to guarantee superlative performance.
The President bracelet
Created especially for the launch of the prestigious Oyster Perpetual Day Date in 1956, the three-element President bracelet, made exclusively in 18-carat gold or 950 platinum, is still reserved today for the Day Date, as well as the Datejust in precious metal.
A precious ally
Political personalities, leaders and visionaries from all over the world have worn a Day-Date on their wrists throughout history, a model that is immediately recognizable, mainly thanks to its emblematic President bracelet. A premonitory name that, added to the stature of the personalities who have worn it, has earned the Day-Date its nickname: the “watch of the presidents”.
Decades come and go, but Day Date remains where it has always been: at the forefront of modernity. The Day Date, a prestigious watch and the fruit of Rolex’s watchmaking expertise, accompanies those who shape our world in their respective disciplines through their commitment, human qualities and creative genius.
Among the Rolex Testimonials associated with the Day Date, the brand honors American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.
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