ROLEX AND THE US OPEN: AN ELECTRIFYING ATMOSPHERE
Rolex first collaborated with Wimbledon in 1978. The oldest tennis tournament in the world is the temple of tennis on The U.S. Open is the last Grand Slam® tournament of the tennis season. As a privileged partner of the tennis world, Rolex has been associated with this event since 2018.
Inaugurated in 1881, this tournament has been played on the hard surface of Flushing Meadows in New York since 1978. Among the 17 competition courts is the world’s largest, Arthur Ashe Stadium, with a seating capacity of more than 23,500.
A FUSION OF ENERGY
The US Open is known for its electrifying atmosphere, a reflection of New York itself, the “city that never sleeps”. At this intense and dynamic event – which takes place at the USTA Billie Jean King National Tennis Center – the action also takes place in the stands, where spectators are not afraid to give voice to their excitement.
During matches, the energy emanating from the fans, the court and the city converge to stimulate the players.
ROLEX AND US OPEN TESTIMONIALS
In the midst of this incandescent atmosphere, the US Open matches have become legendary. Bianca Andreescu’s 2019 victory and Roger Federer’s five consecutive titles from 2004 to 2008 are etched in memory.
THE PIONEERS’ TOURNAMENT
The US Open is a fertile ground for innovation in tennis. From the introduction of tiebreakers and the scheduling of matches at night to the implementation of hawk-eye – a digital refereeing system that makes immediate line calls – everything possible is being done to ensure that the tournament remains as attractive as ever.
ROLEX AND TENNIS: A PARTNERSHIP OF NEARLY 45 YEARS
Since Rolex first collaborated with Wimbledon in 1978, the brand has enjoyed a privileged relationship with tennis, based on shared values: the perpetual pursuit of excellence, a passion for precision and innovation, the elegance of the movement, unwavering effort, respect for tradition and a drive to always push personal limits.
Over the years, Rolex has expanded its involvement in sport and now supports most of the major competitions: the four Grand Slam® tournaments, the Davis Cup, the Laver Cup, the Nitto ATP Finals and the WTA Finals, all ATP Masters 1000 tournaments, including the Rolex Monte-Carlo Masters, the Rolex Shanghai Masters and the Rolex Paris Masters.
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