Rolex and Wimbledon
Rolex first collaborated with Wimbledon in 1978. The oldest tennis tournament in the world is the temple of lawn tennis and the original sport. It is also where athletes become legends.
Rolex is the Official Watch and one of the most important partners of all major tennis tournaments. The story began at Wimbledon in 1978, when the brand collaborated for the first time with a sport that captured the world’s attention.
The All England Lawn Tennis & Croquet Club in southwest London has hosted the Wimbledon since its inaugural edition in 1877. Wimbledon, the oldest tennis tournament in the world, is the home of the sport and its temple on grass courts.
“IF YOU CAN MEET WITH TRIUMPH AND DISASTER,
AND TREAT THESE TWO IMPOSTORS IN THE SAME WAY”.
THE TEMPLE OF TENNIS TRADITION
Above the players’ entrance to Centre Court – which in 2022 is celebrating its centenary in its current location on the 15,000 people capacity Church Road ground – verses from Rudyard Kipling’s poem If are read:
If you can meet with Triumph and Disaster,
and treat these two impostors in the same manner
These verses sum up the philosophy of the event because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.
SCENE OF MAJOR CONFRONTATIONS
The intensity of the Wimbledon finals on Centre Court means that they will live on in the memory as extraordinary moments in the history of tennis. The epic battles between tennis players such as Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.
This unprecedented level of sporting excellence connected with the intrinsic values of Rolex. A natural partnership has developed with all major tennis events, which has been going on for almost 45 years.
ROLEX AND TENNIS: A PARTNERSHIP OF NEARLY 45 YEARS
Rolex has maintained a special relationship with tennis, which is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and innovation, the elegance of the movement, unwavering effort, respect for tradition and a motivation to always challenge beyond personal limits.
Over the years, Rolex has become even more involved with the sport, becoming the Premium Partner of the world’s tennis, both men and women.
The brand supports most major competitions, including the four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.
ROLEX AND THE WIMBLEDON TESTIMONIALS:
Among its Testimonials, Rolex counts a large number of Wimbledon champions: Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has a record eight wins at the tournament.
ROLEX AND SPORT
For several decades, the brand has been an active advocate for culture, architecture, exploration and conservation of the planet. In the world of sports, it has built a wide variety of partnerships in tennis, golf, equestrian, skiing, sailing and motorsport. Rolex collaborates with governing bodies, competitions and athletes – from established champions to up-and-coming talents – in lasting commitments that perpetuate the future of these disciplines and promote excellence.
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