El Cronómetro, 120 years marking time

Theophrastus, Greek philosopher and botanist, said that “time is the most valuable thing a person can spend”. Time is reflected upon daily, a physical magnitude that has always been there but sometimes seems insufficient. For this reason, the Sanchís family has been giving its customers the right measure, the right time and the exact minute hand for 120 years so as not to lose a single second.

In 1901 it began its journey, the beginnings of a small watchmaker’s shop that today has become a solid and avant-garde company. No more and no less than six generations have allowed people to measure something as abstract as time.

The capital of Seville realizes that it is not anchored in the past and that life goes on thanks to El Cronómetro, one of the most traditional establishmentsin Seville. Located in the majestic Sierpes Street, one of the main arteries of the city, El Cronómetro captivates with its splendorous facade, a facade that hides inside a large collection of antique and unique pieces, irrefutable proof that this is a magical place, with an essence and history that dates back to the early twentieth century. If we go through historical traces, El Cronómetro has lived through three wars and some pandemics, historical moments that it has endured with the tenacity of the people and their times, learning with each one of them.

El Cronómetro is synonymous with tradition, culture and the finest style.

Many experts say that we must go beyond our own existence. Therefore, from generation to generation has been transmitted the essence of this business to keep what is necessary, of course, always assimilating rigorously the ups and downs of life to move forward at every moment. From pocket and wall clocks to wristwatches, changes and more changes carried with such naturalness that have made El Cronómetro the most famous official retailer of Seville and Andalusia, proof of this are the best and most recognized brands that are displayed in their windows. In short, the key to success is to go beyond a simple business, it is a family essence, to work with passion and style to offer people the possibility of being the protagonists of their own story.

Protagonists of the time

What is time? This is a question that has been asked by the most select minds of every era, a question with infinite answers and few exactitudes beyond those that mark our experience and faith. Time could be defined as what happens while we go about our business, the places we visit, the people we meet and the footprint we leave behind. We try to control it because it’s the only thing we can’t get back. It happens so fast that we are not aware of it.

The past has been stepped on and the present is in front of us, but we will talk about the future because it is completely uncertain. El Cronómetro is based on the now, on living day by day without losing something as ephemeral as the passing of the hours. For this reason, it is not just a simple emblematic establishment in Seville, it is a place that goes beyond, a place that always seeks to be at the forefront of innovation and the latest technology, trying to offer the best products and services to its most select and distinguished customers.

In that relentless pursuit of perfection, El Cronómetro made the so-called Duo-Boutique, a concept born from the need to provide customers with a wide range of products along with the most exclusive experiences to immerse them in amazing environments that seduce when crossing the scene.The ticking of elegance is defined by brands such as Jaeger-LeCoultre and Panerai, haute horlogerie that welcomes this new concept of boutique pioneer in Spain and that has been designed to detail presenting a contemporary image where tradition, elegance and innovation are combined.

Words are not enough and glances must observe the dials that adorn Sierpes. Just a second of your time will be necessary to delight yourself with the showcases full of watches from well-known brands such as Patek Philippe, Rolex, IWC, Breitling and the aforementioned JLC and Panerai, among others. Finally and accompanying our offer in Haute Horlogerie, we offer you the incorporation of Chanel, Pomellato, Roberto Coin and Dinh Van in jewelry.

120 years of history and no impasse in time. This is how El Cronómetro should continue. Without pause but without haste. Enjoying life at every moment.