Top 5 most prestigious luxury watch brands

Luxury watch brands play in a league of their own. Each firm has its own particularities, but they all share the technical perfection and aesthetic majesty of their watches.

Despite the long history and trajectory of the major luxury watch brands, each one has been able to combine the classic lines that defined their predecessors with the most demanded trends in the market. All this without losing the most important thing, its essence.

And we want to talk about the essence in this article. If you are considering the purchase of a new exclusive and luxury watch, it is important to know the history of its brand. This way you will be able to appreciate the value and the trajectory of the piece you are about to buy.

But before teaching you the history of these firms, it is important that you understand what features and what labeling a luxury watch should have.

What characteristics must a brand meet for its watches to be considered luxury?

For watchmaking enthusiasts, models from reputable brands such as Patek Philippe or Rolex are unmistakable. But even so, the watch market is not exempt from copies, so pieces are marketed with an aesthetic very similar to the original models.

Therefore, if you are thinking of purchasing a new watch from a luxury brand, we recommend that the first thing you should do is check that its label includes the designation “Swiss Made” or “Made in Switzerland“.

Every luxury watch should have this marker as it is the proof that it is original and has been manufactured in the Swiss assembly. If your watch does not have this label, we can guarantee that it is not an original piece. Therefore, it is important that you go to trusted retailers or official watch boutiques.

Luxury watch brands

There are a multitude of luxury watch brands, but from El Cronómetro we are going to show you the history of 5 major firms that stand out for their status and worldwide recognition.

Patek Philippe

Patek Philippe is a pioneer in the luxury watch industry. Such is its prestige that, without this firm, the history of Swiss watchmaking would be incomplete.

If we go back to its beginnings, this brand was founded in 1839 and since its creation, numerous royals, movie stars and well-known businessmen have worn Patek Philippe watches.

Being able to wear a watch from this brand on your wrist is a real privilege, as each piece carries part of the brand’s legacy and prestige.

An example of this is the new Patek Philippe models of this 2021. Specifically, the Nautilus collection, a redesign that the brand has carried out in order to bring a new meaning to sporty elegance.

Rolex

Rolex is one of the most recognized exclusive watch brands in the world. Its models are appreciated for their timeless form and functions, as they are able to prevail in time and in the popular imagination.

Despite the classic nuances of this firm’s models, Rolex has been able to adapt to the demands and trends of the market. To this end, the firm has taken advantage of technology and the high qualification of its master watchmakers to continue creating state-of-the-art pieces.

Today, Rolex is one of the greatest luxury brands in history with an astonishing sales rate, as 2,000 Rolex watches are purchased every day. This figure represents the popularity of the brand and the quality of each of its creations.

Jaeger Le Coultre

Jaeger Le-Coultre is a firm known worldwide for the innovation of its models. Since 1833, the brand has been selling watches with unique details and functionalities that go beyond any limitation. In fact, the brand’s first creation, “Reverso”, is a clear reference to the firm’s loyalty to this concept.

The “Reverso” model was designed specifically for polo players, who were afraid of scratching their watches during competitions. To avoid this, Jaeger-LeCoultre created a reversible model so that athletes could hide the crystal during matches.

Since then, the brand has prevailed as a benchmark in the luxury watch industry for the originality and adaptability of its pieces.

In addition, the company has now developed watches that have the smallest structure in the world. This achievement honors Jaeger-LeCoultre’s high level of expertise and extensive mechanical know-how.

International Watch Company

This firm is the only Swiss luxury watchmaking brand located in the German-speaking east of the country, specifically in the city of Schaffhausen.

International Watch Company, or better known as IWC, was founded by the American Florentine Ariosto Jones in 1868 with the intention of combining the skills and “savoir-faire” of Swiss master watchmakers with the hydraulic technology of the Rhine River area.

The objective of its creator was to generate Swiss-made luxury watches to be sold in the American market. Its motto, “Probus Scafusia” or “well made in Schaffhausen”, refers to the perfection of its models, a characteristic that still prevails today.

Baume and Mercier

For almost two centuries, Baume and Mercier has been selling exclusive luxury watches.

The creation of the brand dates back to 1830 and was founded by brothers Louis-Victor and Célestin Baume in Switzerland. From the outset, the firm turned its attention to a gap in the market that had not yet been filled. The brothers realized that the watchmaking world had not included specific models for women, so Louis-Victor decided to make a pocket watch for his daughter. This piece went down in history as one of the first luxury watches for women.

Today, Baume and Mercier watches are sold in five collections: Hampton, watches for men and women, Capeland, which includes chronographs and Worldtimers, Classima, for lovers of minimalist design, and Clifton, a more urbanite and contemporary collection.

If you wish to acquire a new luxury watch, in our space you can find pieces from the brands we have mentioned above. At El Cronómetro we will be happy to assist you during your purchase process.

Remember that we are official Rolex retailers and that our establishment has a hundred years of history, so our advisors have the necessary knowledge to guide you on the most suitable model for you.

If you wish to visit our space, you can find us in the center of Seville, specifically in Sierpes street, in our different establishments: Duo-Boutique Space at number 23, Rolex Space at number 21 and Patek Philippe Space at number 19. In addition, on Calle Rioja you can find our Multi-brand space at number 26.

We are waiting for you.