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explore the rolex history - El Cronómetro

Our history

MORE THAN 120 YEARS OF EXPERIENCE

With more than a century of experience, El Cronómetro has specialized in fine jewelry and luxury watches. Our history and excellent reputation precede us, consolidating us as an authority in the sector.

Generation after generation, our clients have trusted us as the highest authority in luxury watches.

Rolex History

Over 70 Years Together

We take pride in representing Rolex in Seville since the 1950s, establishing ourselves as Official Retailers of this prestigious brand. Additionally, we have the honor of possessing the oldest Official Rolex service center in Andalusia, underscoring our commitment to quality and excellence.

Faithful to our philosophy of excellence, prestige, and service, we have evolved with the times, adapting to changes in fashions, styles, and customs. Our store, located in a privileged commercial area, has been a reference in the sector in Seville and Andalusia.

Since its founding, the store has been managed by the Sanchis family and is currently directed by the sixth generation, thus maintaining a tradition of dedication and passion for watchmaking that has endured over the years.

Rolex history

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